Sheraton Hotels & Resorts is set for an aggressive multi-year strategy to improve the quality and consistency of the brand portfolio that includes $1.3 billion in renovations, $400 million in key brand initiatives and $2 billion in new hotel openings. The brand's parent company, Starwood Hotels & Resorts Worldwide, has launched a comprehensive new design of its lobbies and guests rooms.
Sheraton will upgrade 100 hotels in the U.S. —nearly half its North American portfolio—renovate 50,000 guestrooms and re-design more than 100 new lobbies. The plan is part of a global initiative to revitalize the Sheraton brand and differentiate the guest experience at each of its 406 hotels across 71 countries.
Included in the renovations are lobby-based communications hubs called Link @ Sheraton that offers free Wi-Fi and computer stations to guests. A communal table at the lobby's center allows several groups of guests to work independently of one another within the same space. Sheraton is also redesigning more than 50,000 guest rooms using three distinct design templates.
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