CIC Messaging Task Force to Promote the Value of Face-to-Face Meetings
September 09, 2009
A task force of meetings industry leaders has launched a public relations project that it will use to develop key messages about the value of face-to-face meetings and events, the Convention Industry Council (CIC) announced this week. Sponsored by CIC, the task force intends for its work, which will focus on the emotional benefits of meetings, to complement the U.S. Travel Association's (USTA) Meetings Mean Business campaign, which targets the economic benefits.
"As an industry, we need to articulate the key values in face-to-face human interaction; not in an economic sense, but in intrinsically human terms," said Task Force Co-chair John Graham, CAE, president and CEO of ASAE & The Center for Association Leadership. "We all know it intrinsically, but all of our industry organizations need to be saying it explicitly, and saying the same thing."
The CIC task force has selected Orlando-based Y Partnership Inc. to develop its key messages, of which there will be five or six that CIC member organizations can use internally or as part of their external communications efforts.
"USTA's Meetings Mean Business campaign has done an excellent job in stating the business case and economic value for business travel and meetings," said CIC Chair Eric Allen, executive vice president for the Healthcare Convention and Exhibitors Association. "Now, we need to support that with the benefits of face-to-face meetings and the value they bring to the individual as well as organizations and society."
Among the organizations participating in CIC's task force are the: American Society of Association Executives (ASAE), Destination Marketing Association International (DMAI), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), International Special Events Society (ISES), International Association of Exhibitions and Events (IAEE), and Center for Exhibition Industry Research (CEIR).
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